Pay Per Click
(PPC)
As the name suggests, PPC ads are advertisements that appear when a prospect searches for your product or service using a search engine such as Google. It can also cover banner ads and re-marketing, which is a great way to bring visitors back to your site.
A great deal of thought needs to go into your AdWords PPC management and choosing the correct keywords. Should the wrong terms be chosen, the advertisement will never achieve the exposure it requires.
At Bull Media Ltd, we perform extensive research on the best keywords to use for a geographical location. Targeting the correct keywords allows for your business to enjoy the best levels of exposure within a competitive environment.
