Every web designer strives to create an accessible and attractive website that speaks to the needs, affinities and pain points of its target audience. However, culture often dictates subtle differences in style, approach and standards. What works in one country might not work in another.
For example, visuals require caution: An image deemed “sensual” in Western countries might be “vulgar” in West and East Asia. Whenever you design a website for a foreign country, you should think and create like a local. Otherwise, you could provoke a misalignment of what your website strives to achieve and what visitors see.
Things To Keep In Mind When Designing Websites For Another Country
Collaboration with an international client requires you to dive into their culture and identify what makes it unique. Read about the tradition, culture, history and art of their country. Research websites and discover what web designers from that part of the world prioritize, how they structure landing pages and how they interact with customers.
Perhaps you’ll find out that your target audience prefers minimalism and finds colorful websites overly cluttered or confusing. On the other hand, a vibrant design or brutalist approach might be a must in some cultures.
But not understanding these differences could portray you as a web design agency that doesn’t take research seriously, deeming you unprofessional. The failure to create a website that aligns with the standards of the geographic area could also affect your client’s business outreach and success.
Discovering what would count as an inadequate web design in foreign countries gives you a deeper understanding of how to create effective websites for the international market and land more foreign clients.
Source: https://www.forbes.com/sites/forbesagencycouncil/2022/05/31/how-to-effectively-design-a-website-for-a-foreign-market/?sh=373105330828
